Market research plays integral role in all businesses whether they offer financial services or any other services. Market research is needed to introduce new products or services. It provides an analysis report for different products and services. It is basically testing of the new product or services to determine whether a particular product or services is potential enough and will be accepted by large population keeping in mind gender, location, income level (financial status) and other variables. In short Market research will provide the analysis report of strength likes and dislikes of any particular product or services.

Market research campaign  is an outbound call center projects. Where outbound call center agents calls targeted individuals and ask questions.  Mostly in United States, Canada, United Kingdom and Australia such Market surveys are conducted by offshore call centers. The main reason behind outsourcing market research is to reduce the cost. Market Research surveys are divided in two categories Business-to-Business and Business-to-Consumer Market Research.

Business-to-Business (B2B) Market Research Campaign:-

In Business-To-Business (B2B) Market Research the customer call representatives are trained and provided with a questioner to ask from various businesses depending upon the need of the client. In most cases the client provides their own data for dialing. If no data is provide by the client offshore call centers arrange their own data.

Business-to-Consumer (B2C) Market Research Campaign:-

The only difference between Business-to-Business Market Research and Business-to-Consumer market research is that the customer services representatives dial consumers. Both existing and new customers are approached via telephone.

If your business is looking for offshore call centers to conduct market research survey for your business, Feel free to contact us on for more details. Our offshore outbound call center is available for long and short term market research campaign.