Paid Marketing Campaigns

In short, yes! PPC is a flexible advertising method that can be customized for all types of businesses. In fact, it’s an especially good option for those with a smaller budget. A PPC agency specializes in leveraging the different functions of paid ads that will help grow your customer base. These include targeting visitors, market testing, and analytics.

The majority of consumers will search for services online before purchasing or hiring a company. That means showing up in search can prove critical in terms of obtaining reach, traffic, leads, and sales. But search engine optimization (SEO) can take some time to produce results.

That’s where PPC comes in. Instead of waiting for your SEO efforts to kick in, you can supercharge your results right away by running PPC campaigns. This allows you to show up on the first page of Google for key search terms starting immediately. And the best part is, you only pay when people click, making PPC one of the most affordable and advantageous marketing tactics available to you.

There are a few things that make a PPC agency one worth working with. The first you want to consider is experience; a credible agency will have a robust portfolio with successful results. It’s also recommended that you work with an agency that provides comprehensive digital marketing solutions, which will give you more value for your marketing budget. For the best results, you should work with an agency with exceptional User Experience and Conversion Rate Optimization development services. Anyone can set up your campaigns and begin driving paid traffic to your website, you want to work with an agency that ensures your marketing dollars are being used to their fullest ability both in obtaining the traffic and converting that traffic after they arrive on your website.

There are multiple PPC tools on the market that will make your campaign a huge success. Keep in mind that running PPC ads involves the following: extensive keyword research, well-designed landing pages, and optimized ad copy. The time these tasks take to complete depends on how established your business is. Therefore, when you’re searching for PPC tools like SEMRush or PPC Entourage, you will want to review their features carefully.  An agency can help you choose which program would be most beneficial for your business.

We can’t speak for everyone, each PPC agency charges differently depending on their experience, the scope of your project, etc. In general, an agency can either charge a flat fee, an hourly fee, or charge a percentage of your ad spend, which typically ranges from 10-20%.

At Victoria Advertising we charge a minimum of £3,750.00 per month for ad spends up to $25,000.00 per month – the equivalent of 15%. For ad spends exceeding £25,000.00 per month the percentage reduces over a series of brackets. Contact us today to learn more!